Pramac #1033

Pramac is an Italian manufacturer of stationary, mobile, and portable generators (power stations) and light towers, as well as warehouse handling equipment under the Lifter brand; widely used in the rental industry and for event power supply. Since 2016, it has been part of the Generac group.

The company was founded in 1966 by the Campinoti family as a manufacturer of construction equipment (originally under the name L'Europea), focused on the Italian market. Over time, Pramac expanded its product range and became an international manufacturer of generators and warehouse handling equipment, present in more than 150 countries. In 2002, the brand entered motorsport, forming a MotoGP racing team. In 2016, Pramac became part of the Generac group, forming the world's third-largest manufacturer of generators and light towers.