Analog Way #1034

Analog Way is a French manufacturer of professional video processing equipment for the live events and installation industry. Known for seamless video switchers and presentation systems (the LivePremier/Aquilon, Midra 4K, and Alta 4K series) and Picturall media servers, used for concerts, conferences, trade shows, stadiums, and XR studios.

The company was founded in 1989 in France by Pierre Berthet and Marc Loret, pioneers of computer-to-video scan conversion technology. In 1999 it released its first video and computer mixer/switcher, later expanding its line of high-end processors: LiveCore (2013), VIO 4K (2016), Picturall media servers (2017), and the flagship seamless switchers LivePremier (2019) and Midra 4K (2020). Development and manufacturing are centered in France, with subsidiaries in the United States and Singapore.