ROE Visual #1020

ROE Visual is a manufacturer of high-end LED screens and panels for the live events industry, touring productions, fixed installations, TV broadcast, and virtual production (LED volumes for film). It is known for its Carbon and Black Marble (LED flooring) series, the Ruby line, and transparent LED panels.

The company was founded in 2006 by Jason Lu in Shenzhen, China, under the name Radiant Opto-Electronics Technology; it was later renamed ROE Creative Display and, in 2013, adopted its current name, ROE Visual. In 2012 a controlling stake was acquired by Unilumin Group. To serve the EMEA markets, the European office ROE Visual Europe B.V. was opened in 2014 in Leek (Groningen province, Netherlands), followed by subsidiaries in the US (2015), Japan, and the UK. In 2024 the head office relocated to the Pingshan district of Shenzhen.